Method Collaborates with Johanna Basford

I really like to see brands that think outside the box when it comes to design and that is exactly what Method has done. The trendy home cleaning products brand launched way back in 2001 when two childhood friends, Adam Lowry and Eric Ryan, came up with an idea to revolutionise the cleaning world with stylish, eco-friendly products made with non-toxic ingredients. Eric knew people wanted cleaning products they didn’’t have to hide under their sinks and Adam knew how to make them without any dirty ingredients. And so the journey began. In 2002, Method enlisted the help of designer Karim Rashid to design packaging. Shortly afterwards the duo convinced Target to test its cleaning sprays and dish soaps in 90 stores before launching in Target stores across the US. In 2005, Method also launched in Canada and the UK. After successful launches in Australia, France and Japan, Method joined forces with Ecover in 2012 to create the world’s largest green cleaning company. Throughout the company’s development, they have stayed true to their mission to create products that meet the highest standard of social and environmental ethics but that also look damn good. 

Karim Rashid is not the only designer that Method has chosen to collaborate with the ensure that their products have the best looking packaging possible. They also collaborated with Brooklyn-based designer Rebecca Atwood who created a unique dotted ombré pattern for Method’s planet-friendly naturally derived products. And more recently they have teamed up with illustrator and ink evangelist Johanna Basford who is best known in the UK for spearheading the trend for adult colouring books.

Like Johanna, the Method boys are also fans of colour so they asked the Scottish artist to join them in their crusade to get colour into every home. Johanna created three unique designs and Method consulted their Facebook fans who selected a design called Hummingbird Garden as their favourite. Methods designers then added striking pops of colour to bring the design to life creating a limited edition range of multi-surface cleaner, washing-up liquid, gel hand wash + foaming hand wash.

The products are more than just beautiful packaging though. Inside each bottle is a gloriously scented liquid that bursts with fresh coriander + peach, followed by a blossoming of peony + magnolia. It’s actually easy to forget that this botanical bounty is for cleaning.

Like me, method want to make the world a happier and more colourful place. I was using method products long before the collaboration and have always loved the fact that they work well, do good and look beautiful. It’s exciting seeing my designs come to life in a new way and help bring more colour to people’s homes.

Johanna Basford, Illustrator and ink evangelist

I was sent the products to test out for myself as I’m a big fan of Johanna Basford. Her designs are just so beautiful and so intricate. I’m fully on board with the whole adult colouring thing too. It is such a brilliant way to destress and take time out by indulging in some creativity. It’s something you can do without thinking too much and it allows you to clear your mind of all your worries for a few hours. I just wish I had more time for colouring.

I’ve never actually used Method products before though so I’m really looking forward testing them out. I love the story behind the company and how they are so dedicated, not only to good design, but also to social and environmental issues. And when they look this good I would be more than happy to have them out on my kitchen counter.

There’s a lovely little video here all about the collaboration that I’ll leave you with.

The four Limited Edition products designed by Johanna Basford are currently available from Tesco for £3.00-£3.50 each.

Disclosure: This post has been written in collaboration with Method who kindly supplied the product for me to experience first hand. All the opinions are my own and I stress that I only collaborate with brands and companies that I genuinely like and believe that my readers will like too.